Privacy policy

Privacy policy

Last updated: 6 August 2026

Truffe & Co operates this store and website, including all information, content, features, tools, products and related services, in order to provide you, as a customer, with a personalised shopping experience (hereinafter the "Services"). Truffe & Co is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or communicate with us by any other means. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with regard to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms of collection, use and disclosure of your information described in it.

Personal information we collect or process

When we use the term "personal information", we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or rendered non-identifiable. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

- Contact details: your name, address, billing address, shipping address, phone number and email address.
- Financial information: credit card, debit card and bank account numbers, payment card information, transaction details, payment method, payment confirmation and other payment details.
- Account information: your username, password, security questions, preferences and settings.
- Transaction information: the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
- Your communications with us: the information you include in your communications with us, for example when you contact customer service.
- Device information: information about your device, browser or network connection, your IP address and other unique identifiers.
- Usage information: information about your interaction with the Services, including how and when you access or interact with them.

Sources of personal information

We may collect personal information from the following sources:

- Directly from you, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services, from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
- From our service providers, when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
- From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

- Providing, adapting and improving the Services: to perform our contract with you, process your payments and orders, remember your preferences, send you notifications relating to your account, process purchases, returns and exchanges, manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and create a personalised shopping experience.
- Marketing and advertising: to send you marketing communications by email, SMS or post, and to show you online advertising for products or services, in particular based on items previously purchased or added to your cart.
- Security and fraud prevention: to authenticate your account, provide a secure checkout experience, detect and prevent fraudulent, unlawful or malicious activity, and secure our services. If you create an account, you are responsible for keeping your credentials confidential; we strongly recommend that you do not share them.
- Communicating with you: to provide you with customer service, respond to your requests and maintain our commercial relationship.
- Legal reasons: to comply with applicable law, respond to valid legal proceedings, enforce our terms or policies, or investigate potential violations.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy:

- With Shopify, service providers and other third parties that provide services on our behalf (IT management, payment processing, data analytics, customer service, cloud storage, fulfilment and shipping).
- With business and marketing partners in order to provide you with marketing services and deliver advertising. Depending on where you live, you may have the right to ask us not to share your information for targeted advertising purposes.
- When you instruct us to do so or consent to disclosure to third parties, for example for shipping products or using social media widgets.
- With our affiliates or within our group of companies.
- In connection with a business transaction (merger, sale), to comply with a legal obligation, enforce our terms, or protect our rights and those of our users.

Advertising partners and measurement tools

We use measurement and advertising tools provided by third parties in order to understand how our Services are used and to show you relevant advertising. These partners may receive information about your device, your browsing and your purchases:

- Meta (Facebook, Instagram) — tracking pixel and Conversions API
- TikTok — tracking pixel and Events API
- Google — Google Analytics and Google Merchant Center
- Pinterest — tracking tag and product catalogue
- Judge.me — collection and display of customer reviews

These processing operations are only activated if you consent via our cookie management banner. You can change your preferences at any time from that banner.

These partners are established outside Switzerland and the European Economic Area. Data transfers rely on the European Commission's standard contractual clauses or on other recognised transfer mechanisms.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve them. The information you submit will be transmitted to and shared with Shopify as well as with third parties who may be located in countries other than the one where you live. In certain circumstances, Shopify is the controller of your personal information. To find out more, see Shopify's Consumer Privacy Policy: https://privacy.shopify.com/en

Third-party websites and links

The Services may provide links to websites or platforms operated by third parties. If you follow these links, we recommend that you read their privacy policies. We do not guarantee and are not responsible for the privacy or security of these sites. Our inclusion of these links does not imply any endorsement of their content.

Children's data

The Services are not intended for use by children and we do not knowingly collect any personal information about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their information, you may contact us to request its deletion. We do not "share" or "sell" personal information about people under 16.

Security and retention of your information

No security measure is perfect or foolproof and we cannot guarantee "perfect security". We recommend that you do not use unsecured channels to send us sensitive information. How long we keep your information depends on several factors: the need to manage your account, provide you with the Services, meet our legal obligations or resolve any disputes.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

- Right of access / right to information: to request access to the personal information we hold about you.
- Right to erasure: to request the deletion of the personal information we hold about you.
- Right to rectification: to request the correction of inaccurate information.
- Right to portability: to receive a copy of your information and request its transfer to a third party, in certain circumstances.
- Managing communication preferences: to unsubscribe at any time from our promotional emails via the unsubscribe link. We may still send you emails relating to your account or your orders.

If you live in the European Economic Area (France, Belgium, etc.) or the United Kingdom, you additionally have the following rights:

- Objection and restriction of processing: to ask us to stop or restrict the processing of your information for certain purposes.
- Withdrawal of consent: where we rely on your consent, you may withdraw it at any time, without affecting the lawfulness of processing carried out beforehand.

We will not penalise you for exercising these rights. We may need to verify your identity before processing your request.

Complaints

If you wish to make a complaint about our processing of your personal information, please contact us using the details below. Depending on where you live, you may also lodge a complaint with the competent data protection authority in your region.

International transfers

We may transfer, store and process your personal information outside the country in which you live. If we transfer your information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's standard contractual clauses, unless the transfer is made to a country recognised as offering an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, in particular to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised version on this website and update the "Last updated" date.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at contact@truffeco.com or contact us at the following address:

Truffe & Co
Chemin de Marjovet C8
1040 Échallens, Switzerland

For the purposes of applicable data protection law, we are the controller of your personal information.